It’s important to note that you don’t have to be a surfer to indulge in this collection – it’s about living the surfer dream, having fun with friends, enjoying a beach holiday and keeping active throughout the summer.
![perfect moment ski perfect moment ski](https://i.redd.it/ouybg63j1sd11.jpg)
However, we wanted to ensure that the collection included a few fashion pieces that could compliment the collection, which is why it includes everything from rash suits and bikinis to bombers and board shorts. The collection is primarily surf wear, and intended to perform in action. What was your particular interest in swimwear? A surf and swim collection was the natural choice for us and we wanted to create a collection that talked about everything to do with a surfer’s life. “As the brand matured, it was a natural next step to develop a summer collection.” Here, Gottschalk talks about the pros of an active lifestyle, her love of Ibiza and why barely there bikinis are out of style. “Although ski has always been central to the brand’s DNA, Thierry also regularly films surfing on the island of Tahiti,” she says, citing Donard’s love of adventure as one of the main reasons for delving into swim. The move may surprise fans of the cult label, but Gottschalk explains that it makes perfect sense.
![perfect moment ski perfect moment ski](https://cdna.lystit.com/photos/mytheresa/eb97ef86/perfect-moment-red-Wool-blend-Ski-Beanie.jpeg)
![perfect moment ski perfect moment ski](https://www.sailerstyle.com/out/pictures/generated/product/1/1500_1500_75/inuikii_gef_tterte_damen_lammfell_boot_70202_087_cream_1298.jpg)
Now, the brand’s debut swimwear collection is gaining a cult following, thanks to its sporty silhouettes and bold colors. The outdoorsy label Perfect Moment was founded over a decade ago by skier and extreme sport documentary film director Thierry Donard and entrepreneur Jane Gottschalk in Chamonix, France.